If you’ve never heard of the Valero Texas Open Benefit for Children, TRICORD founder Joe Ibanez can sum it up in six words: “What they do has inspired me.” The 2018 Valero Benefit for Children will take place April 22-23 in San Antonio, Texas. It’s an event TRICORD participates in every year, and there’s a good reason why.
“They’re really walking the walk,” said Ibanez, who had Valero’s model of giving in mind during TRICORD’s founding. The Valero Texas Open golf tournament has become a leader in charitable fundraising since Valero became the title sponsor. Raising a record 11 million in 2017, the tournament has contributed more than $126 million to hundreds of charities, according to the official website.
Like Valero, TRICORD believes in the spirit of giving back. In fact, one of TRICORD’s four leading principles is ‘Maintain a Spirit of Servant Leadership.’ This principle is not only documented in the SOQ, but ingrained in the TRICORD culture.
“When we lead through service, we focus on the growth and well-being of people and the communities to which they belong, rather than our own benefit,” says Ibanez. “Put into practice, this means we are committed to making the best decisions for our clients, even if it means less desirable work or a loss of profit for us.” It may seem counter business-intuitive, but it’s a good way to ensure that work is done with the client’s best interests at heart.
What’s more, in the image of Valero, TRICORD made a pledge of their own. Every year, TRICORD donates at least 10% of profits to customer programs that put others first, like the Valero Texas Open and Benefit for Children. Other causes that TRICORD regularly supports include the MS150 to raise awareness for muscular sclerosis and the Ronald McDonald House to support families with children in need of hospital care.
If you’re interested in attending the Texas Valero Open, it’s not too late. You can purchase tickets through Ticketmaster for the event here. Tickets are available as single-day or multiple-day passes. If you do attend, be sure to drop TRICORD a line – we’d love to meet up!